Social Data began its operations in 2019. Deep Social was shut down in 2018 after Facebook reportedly banned it from using its marketing data interfaces and threatened legal action. Both companies provide demographic and psychographic data of social media influencers to major consumer brands. The latter company appears to be the original collector of the leaked data. Social Data is based in Hong Kong and was created after the demise of another company called Deep Social.
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The records include usernames, profile photos, emails, phone numbers, age and gender along with specifics about followers and other engagement for each account. The collection included 192 million records scraped from two different Instagram collections, along with 42 million records scraped from TikTok and an additional 4 million records scraped from YouTube. Last month, a massive data leak exposed more than 300 million different accounts from social media platforms. Scrapers may have easier access to your account info than you're aware of
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